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Thursday, October 6, 2011

Facebook Brand Page Follies

Facebook Brand Page Follies: "Tabs on the top of the page? Think again. Being able to post as the brand away from your Fan Page? Surprise! It’s a classic example of the “Because We Can” attitude Facebook is notorious for and it can seriously disrupt your brand’s communications plan. Coke woke up one day in February to find the way it communicates with 24 million customers changed without notice.
There’s still another problem with those fans. Four years ago, I wrote a series called “Your Brand Is Not My Friend” and it hold even more true today: people come to Facebook to play Farmville or see their friend’s children’s wedding photos."

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