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Saturday, November 26, 2011

Mystery jump in GOOG revenues as AdSense publishers weaken | ZDNet

Mystery jump in GOOG revenues as AdSense publishers weaken | ZDNet: "Mystery jump in GOOG revenues as AdSense publishers weaken
By Tom Foremski | April 14, 2011, 7:32pm PDT

Summary: Why have Google sites grown far faster than partner sites in Q1 when for all of 2010 Google sites could barely keep up?

Google’s Q1 2011 financial results show a significant shift in revenues away from its partner sites in its AdSense advertising network.

Google [$GOOG] typically relies on partner sites for about 30% of total revenues but over the past year it has managed to reduce that to 28%.

Some Google partner sites have been criticized for being spam sites and content mills. But there are also many respectable news sites, such as The New York Times, in the partner program."

'via Blog this'

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